Build with Pure Laundry
Garment care is a service households need every week, in every city. Pure Laundry is built to be run as a local business with a national brand behind it: a defined service model, a complete identity, and a customer experience designed to be repeated.
Indicative franchise investment range
₹9.90–19.90 Lakhs
Indicative only. The actual requirement varies with location, format, property condition and local setup costs, and is confirmed during the commercial discussion.
Four formats, one standard
Every Pure Laundry runs the same process and meets the same standard. What changes is the footprint, the equipment on site and how much of the work happens under your own roof.
Express
A compact storefront for dense residential pockets.
Indicative investment
₹9.90 – 12.50 L
- Store size
- 250 – 400 sq ft
- Team
- 2 – 3 people
- Processing
- Collection, finishing and handover in store; bulk washing at the nearest Pure Laundry hub
- Best for
- First-time owners, tier-2 and tier-3 towns, high-density housing
What you get
- Full brand licence and identity kit
- Steam finishing and packing station
- Billing, tagging and order-tracking system
- Counter, shelving and signage package
- Hub-linked dry cleaning and specialist care
- Launch marketing kit
- Most chosen
Standard
A self-sufficient laundry unit for an established catchment.
Indicative investment
₹12.50 – 15.00 L
- Store size
- 400 – 600 sq ft
- Team
- 3 – 4 people
- Processing
- Washing, drying and finishing in store; dry cleaning routed to the hub
- Best for
- Established residential catchments and mixed-use high streets
What you get
- Everything in Express
- In-store washing and drying line
- Industrial steam press and finishing table
- Sorting, tagging and staging area
- Customer waiting and consultation counter
- Local marketing support for the first quarter
Premium
Full-service garment care, including dry cleaning on site.
Indicative investment
₹15.00 – 17.50 L
- Store size
- 600 – 900 sq ft
- Team
- 4 – 6 people
- Processing
- Complete processing in store, including dry cleaning and specialist garment care
- Best for
- Affluent catchments, main high streets, cities with strong occasion-wear demand
What you get
- Everything in Standard
- On-site dry cleaning capability
- Specialist and occasion-wear handling station
- Household and bulk-item capacity
- Extended retail frontage and display
- Priority territory rights within the agreed catchment
Flagship
A processing hub that serves its own counter and nearby Express units.
Indicative investment
₹17.50 – 19.90 L
- Store size
- 900 – 1,400 sq ft
- Team
- 6 – 9 people
- Processing
- Full in-house processing, with capacity to serve satellite Express stores
- Best for
- City hubs, partners planning multiple outlets, B2B and institutional contracts
What you get
- Everything in Premium
- Hub capacity for satellite Express stores
- Higher-throughput washing and finishing line
- Dedicated B2B and institutional handling
- Bulk household and furnishing capability
- Multi-unit development pathway
What the investment covers
- Franchise fee
- Brand licence, territory rights and the full operating framework.
- Machinery and equipment
- Washing, drying and finishing equipment specified for your format.
- Interiors and signage
- Counter, storage, racking, lighting, fascia and in-store branding.
- Technology
- Billing, garment tagging, order tracking and customer records.
- Opening inventory
- Chemicals, packaging, hangers, covers and consumables to open with.
- Training and onboarding
- Classroom and on-site training for you and your opening team.
- Launch marketing
- Opening campaign, local collateral and digital listing setup.
What it does not cover
Budget for these separately. We will walk through realistic local figures with you.
- Property rent, security deposit and any advance
- Working capital for the first months of trading
- Statutory registrations, licences and local approvals
- Applicable taxes, which are charged as per prevailing rates
- Any structural or civil work the premises require
Pure Laundry does not represent, project or guarantee any level of revenue, profit or return on investment. The figure shown is an indicative capital requirement to help you assess suitability, and is not a financial projection.
What you are actually buying into
Not a logo and a rate card. A brand, a service model and a customer experience that have been designed to work the same way in the tenth outlet as in the first.
A brand built to scale
A complete visual identity, customer-facing website and brand system designed from the start to work across multiple outlets and cities — not retrofitted onto one shop.
A defined service model
Services, process and customer journey are structured and documented, so an outlet runs the same way whether it is the first or the fifteenth.
A category with everyday demand
Garment care is a repeat-purchase service. Convenience-led laundry and dry cleaning addresses households and working professionals who need it week after week.
A consistent customer experience
Booking, collection, care and return follow one standard, so customers get the same experience at every Pure Laundry.
Local market ownership
Franchise partners develop their own catchment with the brand behind them, building a genuine local business rather than a satellite branch.
Structured onboarding
Partners are taken through setup and launch to brand standard, with the operating framework provided rather than improvised.
Pure Laundry does not represent, project or guarantee any level of revenue, profit or return on investment. The figure shown is an indicative capital requirement to help you assess suitability, and is not a financial projection.
Who this is a good fit for
Franchising works when both sides want the same thing. This is the kind of partner Pure Laundry is looking for.
Entrepreneurial intent
You want to build and run a business, not hold a passive investment.
Local market understanding
You know your city, your catchment and the people who live in it.
A service mindset
You take customer experience seriously, because garment care is a trust business.
Commitment to brand standards
You are willing to operate the way the brand operates, consistently.
A category served almost entirely by operators with no brand behind them
A working operation, not a shopfrontEvery format is specified around the volume it is expected to handle.
You are not buying a signboard. You are buying a documented way of running a garment-care business.
The brand
Identity, website, rate card and store collateral, ready to trade.
The method
Written procedures for every step, and the training to run them.
The support
Site assessment, setup, launch, and a line to call once you are trading.
From enquiry to opening
Six stages. You will know where you stand at each one.
- 01
Submit an enquiry
Share your city, background and investment capacity using the form below.
- 02
Introductory discussion
We talk through the model, what is expected on both sides, and answer your questions.
- 03
Location & business evaluation
We assess the proposed catchment, site and format together.
- 04
Commercial discussion
Terms, investment structure and the scope of the agreement are set out in detail.
- 05
Onboarding
Agreements are completed and you are taken through the operating framework.
- 06
Setup & launch
Fit-out, brand implementation and opening, taken to brand standard.
Request franchise details
Tell us where you are and what you have in mind. We will review your enquiry and get back to you to arrange an introductory discussion.
- Indicative investment
- ₹9.90–19.90 Lakhs
- Availability
- Open to partners across India